TOOL 01 — GAP CALCULATOR
How Much Mobile Revenue Are You Leaving on the Table?
Most e-commerce brands convert mobile traffic at half the rate they should. Plug in your numbers and see the gap. It's probably bigger than you think.
Your Numbers
Enter your current metrics. I'll compare them against what good looks like.
10% 90%
%
$
YOUR ESTIMATED ANNUAL MOBILE REVENUE GAP
$0
WHAT YOU'RE MAKING NOW
$0
PER MONTH
WHAT YOU'D MAKE AT 3%
$0
PER MONTH
Your current rate 1.5%
Benchmark rate 3.0%
Why 3%? It's the bar I hold mobile commerce to. Brands that treat mobile as its own product clear it, and the best ones go well past it.
At Alo Yoga, I took the app from 2.2 to 4.9 stars and helped grow revenue 57% in under a year. These numbers move when you fix the right things.
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